‘Not seen, not heard’ – an adage that aptly describes the Sales Force of any organization. Not surprising really, considering the fact that the Sales Team is almost always away from the desk. How do you train this group of people who are almost never present at the workplace? How do you provide vital information to this team who are in dire need of the latest information on the product they are selling? How do you keep your Sales Force up-to-date on the latest news, offers and other important information that they are not privy to because they are away at a remote location? How do you make them feel like a part of the organization when they are never there because they are busy selling your ware?
There is a solution. NASA is using it to walk its astronauts, engineers, and scientists through basic maintenance procedures and so are an increasing number of multinationals. And now we recommend that you use it too if you have a sales force in your organization. We are talking about the ‘in’ thing in learning. We are talking mobile learning.
Why do we think that mobile learning is the way to go to keep your sales force up to date and a part of the team? Because that is exactly what mobile learning does. Of all the types of learning that there are out there, only mobile learning has managed to fill in the gaping lacuna that separates the Sales Force from the rest of the organization.
And so we bring to you: 4 Reasons to Train your Sales Team with Mobile Learning.
Consistency in Training/Learning: With your sales team scattered across a country, it is difficult – if not impossible to make sure they have the same type of training. When you want all your sales people to have access to the same information at the same time and in the same manner, mobile learning platform does a good job of getting this done. Small snippets of vital information are pushed to the entire team on their mobile devices, at the same time, thereby making it visible to everyone and leading to uniform training.
Just in time learning: If it’s one person who needs to know your product thoroughly, it’s your salesman. Different clients will have different questions regarding the product in question, and wrong information or lack of information on the part of your salesman can cause him to lose a deal. If he has all the information that he requires at his fingertips, he can seal a deal very quickly. With mobile learning, your salesman has all the information he requires at the flick of his mobile device. This not only boosts sales but also boosts your customer’s confidence in the agility and expertise of your organization and its functioning.
Save training costs and save time: Unlike the general opinion, mobile learning is inexpensive. In fact, mobile learning is cheaper than any other method of training and can save organizations large amounts of money. Organizations can also save training time because information can be pushed to everyone at the same time. Unlike classroom training or online training that is slow and is dependent on several factors such as the availability of trainers and the availability of the entire sales force at one location at the same time – which is almost impossible on an ongoing basis, and several other factors.
Efficient: At the end of the day, what every Training Manager and Head of Sales wants is for the training that has been conducted to be efficient and lead to productivity. Mobile learning is not about pushing large amounts of texts or images through a mobile device. It’s about pushing snippets of very vital information that are easy to read, easy to understand and easy to retain (memorize) – thereby leading to successful learning. And therein lays its efficiency. Apart from this, mobile learning does not assume that everyone is on the same wavelength and requires the same time and amount of information. Instead, it allows learners to decide what they want to learn and scroll to a particular section, and spend as much time as they need, on that section.
For learning to be successful, it is not important for learners to be armed with every training tool available. It is important that they are provided with access to tools and methods that will lead to successful learning – because at the end of the day, it is successful learning that will lead to heightened production and that is just what mobile learning has proved to do.
To get more details on mobile learning visit: http://www.24x7learning.com
‘Not seen, not heard’ – an adage that aptly describes the Sales Force of any organization. Not surprising really, consid...