Archives for: November 2014

4 Reasons to Train Your Sales Team with Mobile Learning

Train Your Sales Team with Mobile Learning

‘Not seen, not heard’ – an adage that aptly describes the Sales Force of any organization. Not surprising really, considering the fact that the Sales Team is almost always away from the desk. How do you train this group of people who are almost never present at the workplace? How do you provide vital information to this team who are in dire need of the latest information on the product they are selling? How do you keep your Sales Force up-to-date on the latest news, offers and other important information that they are not privy to because they are away at a remote location? How do you make them feel like a part of the organization when they are never there because they are busy selling your ware?

There is a solution. NASA is using it to walk its astronauts, engineers, and scientists through basic maintenance procedures and so are an increasing number of multinationals. And now we recommend that you use it too if you have a sales force in your organization. We are talking about the ‘in’ thing in learning. We are talking mobile learning.

Why do we think that mobile learning is the way to go to keep your sales force up to date and a part of the team? Because that is exactly what mobile learning does. Of all the types of learning that there are out there, only mobile learning has managed to fill in the gaping lacuna that separates the Sales Force from the rest of the organization.

And so we bring to you: 4 Reasons to Train your Sales Team with Mobile Learning.

Consistency in Training/Learning: With your sales team scattered across a country, it is difficult – if not impossible to make sure they have the same type of training. When you want all your sales people to have access to the same information at the same time and in the same manner, mobile learning platform does a good job of getting this done. Small snippets of vital information are pushed to the entire team on their mobile devices, at the same time, thereby making it visible to everyone and leading to uniform training.

Just in time learning: If it’s one person who needs to know your product thoroughly, it’s your salesman. Different clients will have different questions regarding the product in question, and wrong information or lack of information on the part of your salesman can cause him to lose a deal. If he has all the information that he requires at his fingertips, he can seal a deal very quickly. With mobile learning, your salesman has all the information he requires at the flick of his mobile device. This not only boosts sales but also boosts your customer’s confidence in the agility and expertise of your organization and its functioning.

Save training costs and save time: Unlike the general opinion, mobile learning is inexpensive. In fact, mobile learning is cheaper than any other method of training and can save organizations large amounts of money. Organizations can also save training time because information can be pushed to everyone at the same time. Unlike classroom training or online training that is slow and is dependent on several factors such as the availability of trainers and the availability of the entire sales force at one location at the same time – which is almost impossible on an ongoing basis, and several other factors.

Efficient: At the end of the day, what every Training Manager and Head of Sales wants is for the training that has been conducted to be efficient and lead to productivity. Mobile learning is not about pushing large amounts of texts or images through a mobile device. It’s about pushing snippets of very vital information that are easy to read, easy to understand and easy to retain (memorize) – thereby leading to successful learning. And therein lays its efficiency. Apart from this, mobile learning does not assume that everyone is on the same wavelength and requires the same time and amount of information. Instead, it allows learners to decide what they want to learn and scroll to a particular section, and spend as much time as they need, on that section.

For learning to be successful, it is not important for learners to be armed with every training tool available. It is important that they are provided with access to tools and methods that will lead to successful learning – because at the end of the day, it is successful learning that will lead to heightened production and that is just what mobile learning has proved to do.

To get more details on mobile learning visit:

‘Not seen, not heard’ – an adage that aptly describes the Sales Force of any organization. Not surprising really, consid...

Read More »

Can Your Organization Benefit From Mobile Learning? Part 2

Benefit From Mobile Learning

In this article we revisit the 5 instances we discussed in the first part of this series – when traditional and online learning fail to provide fruitful results. Here, we see how mobile learning can come to the rescue and aid of both organizations and employees.

A Mobile Workforce: As the ‘mobile workforce’ becomes the norm rather than the exception, organizations find it hard to provide their employees with successful training. Employees often miss out on classroom training sessions or online training because they are not present at the training location or because they have no internet access. Enter the new-age mobile learning platform technology that takes learning from online to mobile. Mobile learning is all about being able to access learning on any mobile device – be it a smartphone, netbook, tablet – and in some cases even on a very basic cellphone.

The problem of low bandwidth and/or no internet connectivity is negated because it is possible to download training in the online mode and then view it at a later time in the offline mode. Tests and assignments can be completed offline and uploaded when the employee has access to the internet.

A Mobile-Savvy Workforce: A majority of today’s workforce belongs to Gen Y. Accessing information on mobile devices is not rocket science to this generation. The Gen Y employee is adept at using the mobile phone and has a history of gleaning information through his personal device. In short, mobile learning makes use of technology that he is familiar with.

It also provides him with instant gratification (another important factor for this generation), by providing him with instant access to answers that he seeks outs. Instant and up-to-date knowledge is always available at his fingertips.

A Shortened Attention Span: Apart from being a mobile-savvy workforce, today’s workforce suffers from a shortened attention span. This could be attributed to a variety of reasons. While the reasons are not important, it is important that training reaches out to these employees in a way that maximizes retention and keeps their attention alive.

Unlike classroom training and online learning, the courses that are provided via mLearning are short, crisp and concise. Short bits of information are provided to the learners at regular intervals. Because these are small snippets of information, learners are able to absorb this matter and retain the information, thus overcoming the problem of a short attention span that is a universal problem among the Gen Y employees. Mobile learning and Custom mLearning Solutions provide just in time learning. This allows employees to access information when they need it – instantly, so they don’t have to worry about retaining loads of information all the time.

Low Shelf Life of Information: In the first part of this series, we talked about how information changes at the speed of light. By the time a course is designed, created, approved and rolled out, chances are that it is outdated. In this second part of the series, we look at how mobile learning can make sure learners get up-to-date knowledge all the time, every time.

As mentioned above, the information provided via online learning is short, crisp and concise. Matter can be easily fed in, edited or completely replaced in a short span of time. As a result, keeping courses up to date is quick and easy.

Inconsistency in Training: With organizations going global, employees are dispersed across various locations around the world. Customers too are present globally. How does an organization succeed in successfully providing uniform training to all its employees and customers? Mobile learning. Mobile learning can take care of all the problems that organizations face with a globally dispersed classroom, the inconsistencies caused by different trainers, lack of trainers, etc.

While consistent training is necessary, it is also necessary to keep in mind that content has to be localized to some extent to meet the needs of various regions. Localization and translation of courses is easier through mobile learning courses than courses that are simply online.

Only a few organizations recognize and address these training challenges that organizations and employees face.

For employees who are hesitant to try new technology, the LearnTrak LMS by 24×7 Learning, a online elearning platform company, is designed so that it is extremely simple and easy to use – both for administrators as well as employees.

For the busy employee, the LearnTrak LMS is hosted on cloud so that he can access learning anytime and anywhere.
LearnTrak LMS has been designed to provide successful learning to all types of employees simply by making training accessible on mobile devices, in a structured way; this is especially useful for the tech-savvy workforce.

Heera invites you to take a tour of the 24×7 Learning website to gain more knowledge on how 24×7 Learning – can help you solve your eLearning and blended learning needs. Feel free to read her blogs on eLearning and mLearning and leave comments as well.

In this article we revisit the 5 instances we discussed in the first part of this series – when traditional and online l...

Read More »

Can Your Organization Benefit From Mobile Learning? Part 1

Benefit From Mobile Learning

A few years ago the concept of providing learners with learning on the go came into being, and the world awaited with anticipation the realization of this concept. While some wondered whether this was even possible, eLearning specialists created learning courses for the learner who was ‘on the go’.

From classroom training to online training to blended learning – and now mobile learning – technology has now made it possible for learners to access learning whenever and wherever they want to. A very exciting prospect indeed, but is mobile learning meant for everyone? Let’s take a look at what mobile learning is and if your organization can benefit from it.

What is mobile Learning?
“Leveraging ubiquitous mobile technology for the adoption or augmentation of knowledge, behaviors, or skills through education, training, or performance support while the mobility of the learner may be independent of time, location, and space.” (ADL Mobile Learning Handbook, Basics, retrieved nov 1 2012).

Put simply, mobile learning is the use of mobile technology in online learning, allowing learners to access their custom mlearning solutions on a mobile device with or without the use of internet connectivity.

When Mobile Learning Is Beneficial
Today’s organizations and employees are faced with new training challenges, and very often mobile learning comes to the rescue. These challenges include:

A Mobile Workforce: Most of today’s workforce is a mobile – from the busy sales executive who is on the move to the bank manager who is deployed in a remotely located branch, this workforce is faced with problems such as low bandwidth and/or no internet connectivity.

A Mobile-Savvy Workforce: Over 60% of today’s workforce is made up of Gen Y employees. Unlike previous generations, this generation has grown up with technology, is technology savvy, and is used to instant gratification via technology. This generation demands immediate answers to pressing problems. They also prefer to access information on their own devices rather than via a laptop or desktop.

A Shortened Attention Span: Today’s workforce suffers from a shortened attention span. As a result, long, intense, classroom-training sessions are a failure. Arduous training sessions give rise to boredom and prove to be disastrous. As a result, organizations are faced with the problem of providing training that is relevant and at the same time successful.

Low Shelf-Life of Information: Knowledge changes at the speed of light. By the time a course is created and rolled out to employees, it is time to rewrite the course once again to update knowledge. This is especially true in certain industries such as medicine and pharmacy. For an organization to be successful, it is essential that the training provided is up to date at all times. Keeping up with the latest knowledge and providing it on time is a challenge that is hard to overcome.

Inconsistency in Training: Training a globally-dispersed workforce uniformly can be challenging when trainers and training methods differ across locations. Classroom training can be inconsistent as well (changing from day to the next and from one trainer to the next), causing confusion, disassociation and the lack of interest among employees.

For all of the above problems mobile learning has proved to be the most obvious solution.

24×7 Learning is one of the few organizations that has recognized and addressed these training challenges that organizations and employees face. The company has created a new-age mobile learning platform called LearnTrak that has been designed to provide successful learning to employees who are deployed globally, simply by making training accessible on mobile devices, in a structured way.

57% of Indian businesses are now adopting the BYOD (bring your own device) concept. An LMS that can cope with that change is what is called for. LearnTrak is an integrated custom elearning LMS that caters to training needs of end-users across devices and platforms in the office, on a business trip abroad, or at home. Engaging, collaborative and easy-to-use, LearnTrak personalizes your employees’ learning experience while giving you complete control over the creation, integration, delivery, and management of your learning programs.

In the second part of this series we will look at how mobile learning can address the problems that have been detailed above.

A few years ago the concept of providing learners with learning on the go came into being, and the world awaited with an...

Read More »