Category: Custom Content Development

Why Choose a Customized Training Course?

customized training courses


No two organizations are alike. No two organizations’ needs are the same. Even when it comes to training employees, an organization’s requirements are unique. Unique training requirements can only be met by courses that are carefully designed and created to provide learners with knowledge that perfectly addresses their requirements.

Creating high impact and engaging customized training courses that seamlessly align an organization’s learning and performance goals with its business objectives is not a luxury but a necessity in today’s business world.

Off-the-shelf courses vs. customized training courses

Custom Content development is the design and development of courses based on training objectives and learning needs of an individual or organization. The courses are designed only after an in-depth understanding of the organization’s learning needs, its business goals, and its employees’ learning requirements.

While Off-the-shelf or catalog courses are created to meet industry-specific needs, they cannot provide a 100% solution that addresses organization-specific needs. A training solution that aligns an organization’s learning and performance goals with its business objectives can only be achieved through professional SMEs and content development experts.

Here’s why a customized training course works better:

A 100% Training Solution: The content created suits your organization as well as your employees’ training needs – a hundred percent. The custom content development team undertakes the job after a detailed needs, audience and task analysis, and assessment of your existing training system. Once the learning objective is determined, the course is designed by the experts. A professional custom content development team should be able to recommend the most appropriate content strategies to you. These strategies would cater to the corporate training market and are adapted differently for different product groups.

Easy Upgrading of Material: Knowledge changes at the speed of light. Often times, by the time a course is created, approved of, and rolled out to the employees – it is time to rewrite the course. Customized training courses can be changed, upgraded and updated as and when your organization’s needs and demands change, as well as when the knowledge that is passed on through these courses gets outdated, so that your employees have constant access to knowledge that is always up-to-date.

No licensing costs: One nagging problem that organizations face with off-the-shelf courses is the ‘hidden costs’ factor. Not only are these courses general, out-dated and lack a personal touch, they are also expensive because of the added licensing costs. With customized training courses, you can be sure that you get much more than you pay for. There are no licensing costs or any other hidden costs.

At 24×7 Learning, we take your training needs very seriously. After all, successful training empowers your employees with up-to-date knowledge that will enable them to maximizing their productivity in your organization.

  No two organizations are alike. No two organizations’ needs are the same. Even when it comes to training employee...

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Bespoke Customized Courses


Bespoke Customized Courses

Prior to the American Civil War, ready-made clothing existed but its variety was very limited. Most clothing was handmade by tailors or by individuals – or their family members at home.

At the outset of the Civil War, most uniforms were custom-made in workers’ homes under contract. As the war continued, however, manufacturers started to build factories that could quickly and efficiently meet the growing demands of the military. Mass production of uniforms necessitated the development of standard sizes. Measurements taken of the soldiers revealed that certain sets of measurements tended to recur with predictable regularity. After the war, these military measurements were used to create the first commercial sizing scales, and ready-made clothes for men and women became almost universally accepted.

Then came the bespoke or made-to-order suits. Up until recently, the bespoke or made-to-measure suit was the preserve of the very rich or top business people who could afford the luxury of getting their suits made from scratch – for that classy finish. But now, with the advent of computerized cutting and sewing machines, and overseas manufacturing, it is affordable and making a comeback.

A somewhat similar situation has evolved in the eLearning industry. Initially, because of the work involved, course content was designed to fit the needs of an entire industry/sector. But now, with the advent of ever-increasing computing power, improved graphic technologies and the realization that no two organizations are alike and therefore no two organizational training needs can be alike, both made-to-measure and bespoke course content are developed at affordable costs.

To a lot of people, bespoke and made to measure are one and the same thing, but there is a very important distinction between them:

Made-to-measure: In clothing terms, this entails making a garment from a set pattern and material, and alterations made to suit the individual’s measurements. This garment fits pretty well but does not cater well for all types of individual measurements.

In eLearning terms, this means taking an existing course and customizing it a bit to suit the needs of a particular firm or organization. It goes some way toward addressing the unique requirements of a customer, but does not work for everyone.

Bespoke: In clothing terms, the pattern itself is made specifically for the individual, so that there are no restrictions on style, material, or measurements. And the individual has complete control over the finished garment. This garment fits like a glove, is comfortable, and looks well no matter what size or shape the individual might be.

In eLearning terms, course content is developed completely from scratch, with the user having complete control over every single aspect of the course – how it looks, how it feels, and how it fits with an organization’s unique requirements.

Here at 24×7 Learning, we create bespoke Customized Courses under the expertise of our Custom Content Development (CCD) team that consists of highly specialized individuals who have several years of experience in building courses entirely from scratch to completely fit an organization’s needs – like a glove.

People often relate high costs and time consumption to bespoke Customized Courses, but you will be pleasantly surprised at how affordable a course specifically built by 24×7 Learning is, and we deliver on time – every time, while taking into account every single learning need of your learners. Very affordable also when you bear in mind that we do not charge a license fee for our Bespoke Customized courses – when we build it – it is yours – for good!

  Prior to the American Civil War, ready-made clothing existed but its variety was very limited. Most clothing was...

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These eLearning Courses Are So Dang Boring

Boring eLearning Courses

eLearning Courses Should Be More Immersive and Interactive Than Ever Before

Instructional design teams need to leverage advances in learning technology to transport learners on a sensory voyage and make elearning courses more immersive and interactive than ever before.

Comics Vs Textbooks
In the battle of Comics Vs Textbooks, the comics always won. As a child, I always found my collection of comics far more interesting than my school text books.

Thanks to DC and Marvel in no small measure, I could spend hours lost in fascinating stories of legendary superheroes in epic battles. These stories were always far more interesting than math text books filled with quadratic equations which refused to be solved!

Ignoring the basics tenets of learning
It was only much later, when I was exposed to the science of learning, that I began to understand how the human brain is better tuned to understand concepts that are explained pictorially and made interesting by weaving stories around them.

Yet, through much of my career spanning 18 years with large corporates, I have been exposed to eLearning courses that ignore these very basic tenets of learning. As we grow older and busier we also suffer from an information overload which causes the attention spans of adult learners to diminish – drastically reducing their ability to process any information that is not of immediate interest or essence. Studies have shown that the average adult attention span is 8 secs, lower than that of a goldfish!

Not very flattering for humans and definitely not a statistic that corporate training departments would like to hear. The bulk of eLearning courses being churned out by organizations today contain content that is staid, serious and plain boring. Amen.

Training departments have the unenviable task of regimenting learning and churning out volumes of prescriptive eLearning courses for a generation of millennial learners who are already being bombarded by external stimuli like social media. But as Uncle Ben (Spiderman’s late uncle) aptly said “With great power comes great responsibility” Corporate training and development teams will need to respond to this challenge by using creativity in transforming eLearning courses and content.

Rediscovering the basics
No wonder then that we are rediscovering the basic fundamental principles of active learning. Scenario based learning, 3D simulations, game-based learning and video-based learning are attempting to put the joy back in learning by creating an immersive learning experience that is truly enjoyable. Advances in learning technology have empowered instructional designers to think out of the box and move beyond creating courses to creating new learning experiences.

Further advances in learning technology promise to transport learners on a sensory voyage and make learning more interesting than ever before. It’s only when training managers script this transformation of content that we will begin to see legions of learners take to imbibing learning experiences that start to define them.

After all as Batman said, “Its not who I am underneath. But what I do that defines me.”

eLearning Courses Should Be More Immersive and Interactive Than Ever Before Instructional design teams need to leverage...

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